Business Baroque sells for $30 as a paperback in bookstores but you can get it for free when you enter your email address and phone number to opt into my daily email list.
HERE’S HOW START UP LEADERS MAKE TWICE THE MONEY IN HALF THE TIME
In the next 10 minutes – I’m going to show you how to turn “back of the napkin” ideas into cold, hard cash.
Dear Friend,
If you’re a start-up founder – you’re going to face cutthroat competition…high cost of customer acquisition… and feeling “invisible” to your ideal customer.
Why are you going through this?
Because most the business & “success” content you’re reading doesn’t give you anything new. Odds are 90% of the advice boils down to make the customer #1…focus on solving their problems…be a good listener.
Basic kindergarten stuff everyone knows. Furthermore, you don’t have time to read the 15th book on “How to Be A Startup Sales Samurai.”
So are you surprised that it’s so hard to stand out from the competition? That’s why I’m going to show you a surefire way to bypass the crippling obstacles founders face.
So you don’t have to spend a fortune on paid advertising — and still see a decrease in sales!
So you don’t have to waste time with prospects who have ZERO intention of buying anything from you!
You might think this is just something you will have to live with as an entrepreneur. But I urge you not to buy into this big lie. Nothing is further from the truth.
WES AZZAIDANI
I’m Wes Azzaidani and when it comes to start-ups – I’ve seen it all. The good…bad… and the ugly. I’m an Agile Coach and a performance marker who has worked for Fortune 500 behemoths like Boeing… rapidly growing network diagnostic companies like Ookla… tiny healthcare solopreneurships… and everything in between.
I’m in the best position to help you avoid these pitfalls. And I want to show you…
HOW TO FAIL FASTER THAN EVERYONE ELSE - AND WIN!
Until you put your feet in the fire and just start failing fast–you’re going to be planning forever….
Waiting for the perfect moment until you’re finally “ready”—not a good strategy.
So you just have to get started.
I show you the most pain-free way to fail fast to succeed —with a proven & reliable system that’s worked for Toyota, Disney, Apple, AND small-to-medium sized businesses.
INTRODUCING THE TRIED AND PROVEN SYSTEM TO SHOW YOU HOW TO CASH IN ON CREATIVITY.
I show you how to come up with the “BIG IDEAS” that deliver big bucks to your bottom line!
The entrepreneurs, advertisers, and artists who have mastered the system of cash-boosting creativity follow a remarkably similar playbook.
A playbook that turns your imagination into an ATM machine. Business Baroque: An Entrepreneur’s Guide to Cashing in on Creativity gives you this playbook on a silver plate.
I walk you through the practical principles to come up with breakthrough ideas-—and not just from a product management perspective. I also show you how to innovate faster.
I pull back the curtain on the best ways to use behavioral economics to get the most attention—and sales— with the least cost.
TECHNIQUES SO SIMPLE - YOU CAN MASTER THEM IN 30 MINUTES
Business Baroque walks you through case studies of this framework in action from Disney, Apple, and the greatest ad agencies in the world.
Now, you might be thinking: “Wes, I don’t have 50,000 global employees like Disney and Apple. I’ve got myself, a co-founder, and two programmers. There’s only so much I could take from a massive multinational corporation and apply it to what is currently a tiny team”.
A fair point- that’s why I also include case studies from small business owners who I’ve worked with & spoken to in the past.
The beauty of the Business Baroque framework is that it works universally across organizations.
In a nutshell, the Business Baroque system combines the best of Lean product development…the best of advertising…and the best of Disney animation to help you come up with cash-generating ideas FAST.
FINALLY MAKE MONEY FROM CRAZY IDEAS
I’ve used this system to transform my clients into idea-generating cash machines. In fact, this system can do the same for you. And if you follow the simple directions, you can’t help but come up with winning ideas for your business and products.
Here’s just a tiny taste of what you’ll discover in this to-the-point, entertaining book:
Imagine what a huge impact any one of the above items has on your team, your business, your life. And there’s much, much more.
Are You Ready To Put This System To Work For You Right Now?
If you are a current or potential startup founder who is ready to discover a hidden and “backstage pass” to get customers – then the cash-boosting creativity system in Business Baroque is for you!
GET YOUR FREE GIFT NOW
Business Baroque sells for $30 as a paperback in bookstores but you can get it for free when you enter your email address and phone number to opt into my daily email list.
“Why Do You Need My Phone Number?”
“Wes, I understand why you need my email address. But why the phone number?”
I have two main reasons:
One, I want to filter out bots and trolls. Business Baroque is only for legitimate businesspeople.
Two, I say what’s on my mind. Some of the things I say might “trigger” people working in the tech world. They might want to prevent me from helping people like you by de-platforming me. It’s happened to a sitting U.S. President. It could happen to any of us.
So, having the phone number on file allows me to connect with you— even if my email service provider decides to shut me down.
“Well, I still don’t share my email & phone number for love or money. So what should I do?”
Feel free to purchase Business Baroque — for retail prices — at several fine bookstores near you.
Otherwise, get it for FREE here
WHAT PEOPLE ARE SAYING
"The marketing team at SamCart has historically been very small, and our day to day involved scrambling to dump new visitors into our funnel or to put out fires. Unfortunately, this left very little manpower to think about long term nurture campaigns or really increasing our customer understanding and front-end messaging.
As we continued to grow and gain funding, it quickly became clear that we needed resources dedicated to those very initiatives and now had the money to expand our team.
After bringing Power Persuasion on, we noticed a marked increase in the effectiveness of our ad, email, and sales page copy. By really getting into our customer's minds, Power Persuasion was able to write copy that emotionally resonated with our buyers like never before, and their copy led to some of our best performing copy in years."
David Franklin
CreatorU Product Manager st SamCart
"I want to highly recommend Wes if you are in need of great copy and/or sales page! I was doing my own copy around my sales page for a high ticket service product and needed help!! I didn't have a fully blown "sales page" that could explain this complex product as well as why someone should pay me a lot of money to buy this product and that is when I reached out to Wes. As a result of working together, I now have an amazing sales page that is already converting new customers. Also, when I have worked with copywriters in the past, I've needed to make massive edits as they didn't spend the time to research and actually understand what it was I was selling. With Wes, he did massive research and even though the "copy" was about 20 pages long, I had very few edits. He also was super responsive and timely with the work! I would highly recommend Wes for your work project!”
Andrew Hunzicker
Founder of The CFO College
"Just wanted to message you to let you know I've finally started my path towards becoming a Scrum Master and thank you for being a major inspiration to me. Thank you for all the advice and friendship you gave me over our ~2 years together. I think back on it often. Those 2 years I had with you were my most important years I've had in my young career.
I've been doing all these learning programs and taking test exams for Scrum Master certifications, often drawing back on how you handled many of the tough situations our team had. So it gave me a fortuitous chance to thank you and let you know that what you gave was much more than increasing our team's productivity--but also inspiration!”
Robert Taylor
Business Analyst at Tata Consultancy Service
“Wes is process-oriented and was instrumental in providing the team a baseline for quality expectations and direction for overall performance improvement. He is a strong advocate for Agile methods and a believer in practicing known principles that lead to expected outcomes. That said, Wes was always open to new ideas and adjustments for the benefit of team. He is comfortable working with management and executive stakeholders to meet common goals. Additionally, Wes contributed his talents in crafting presentations and content for business case value and promotion.”
Mark Himeda
CEO of Versiq LLC
“Wes leads as Scrum Master for an external IAM (Authorization) based application, to which I have the pleasure of serving as Product Owner. Wes has a mastery level of understanding of agile principles and it's application. Attention to quality, exceptional leadership skills, and a builder of relationships with customers is why I depend on Wes day in and day out. An underrated prowess for Wes is his ability to persuade stakeholders through written communication. This skill is an asset to the team as executive style summaries are needed to detail out the objectives and business impact of our production releases. If you are looking for someone who is solution oriented in their thinking and cares about the "TEAM's" success, then Wes is someone who I would strongly recommend.”
Shawn Ervin
Product Owner at the Boeing Company
"Right away I could tell Wesam was a pro. He is proactive, hardworking, and knowledgeable. He is skilled at applying Agile concepts and tools. Perhaps most impressive is Wesam's ability to make the most of my time with the team, keeping conversation and objectives crisp and focused. We often ended sprint cadence meetings early due to his ability to drive us towards outcomes. In the end, we completed the project on-time and under budget. I highly recommend Wesam to any IT team in need of an experienced, energetic and success-driven project manager."
Joshua Schlager
Senior Manager, Enterprise Architecture at Boeing
"Wes is quite skilled at his trade and is willing to share his knowledge to help my team realize success. The knowledge Wes shared has been quite beneficial for the project team to make substantial progress toward delivery of a solution.
Wes is very professional and a great team player. Wes contributes to my projects success and is more than willing to take on more responsibility. I would gladly work with Wes on future endeavors."
Jimmy Floyd
Sr. Manager, Boeing IS Access Management Technologies
"I learned of Wesam's copywriting work because of our shared professional interests in the "Lean" methodology. In working with Wesam, I appreciate how he used the practices of experimental problem solving to a business challenge I was facing. Wesam worked with me to define the problem related to my email marketing list, and he worked with me in a very collaborative way, writing copy that I used to invite people to remain active on my list. His writing was effective and, again, the process and the approach that he used were much appreciated. Highly recommended."
Mark Graban
Author of "Measures of Success" & Senior Advisor with KaiNexus and Value Capture
“With Wesam coming onboard as Scrum Master, our teams are starting to see improvements….I appreciate Wesam’s encouragement to solve the root cause instead of the symptoms. Documents like the 4SPS, Standard Work, and Quick & Easy are all tools introduced to identify and document the root cause. I would recommend him as an Agile Scrum Master with the qualifications and communications skills to push teams to improve by investing time to solve the root cause when possible."
Mohamad Sales
Senior Software Engineer at IHS Markit
Business Baroque sells for $30 as a paperback in bookstores but you can get it for free when you enter your email address and phone number to opt into my daily email list.