The Narcissist’s Altruistic Actions

I’ve always been kind of fascinated by narcissists.

It’s almost magical how the self-love of these people can draw in an audience like moths to a fire.

The sad thing is that narcissists can’t control their outrageous self-infatuation because it serves as a crutch.

It’s like a painkiller that numbs the feeling of hurt that they had from a previous traumatic experience.

Nonetheless, these people are dangerous.

Imagine walking through a crowd: All those people going about their day, some glancing at you. Some are tall, some are short. Some are skinny, some are fa- [REDACTED BY THE MOST HOLY INQUISITION OF BODY POSITIVITY ]

A certain percentage of this diverse soup of humanity will be devilishly narcissistic.

Often, if you have these traits, you can harm people.

If I wasn’t such a recluse, I’d sit on a transatlantic Lufthansa flight jabbering on about myself while my exhausted German neighbor can only nod his head and go “Ja, Ja.”

Anyway, I got to thinking about some advice given by a LinkedIn guru who usually gives pretty decent information.

He was talking about how you need to promote yourself online every single day.

Whether its related your:

Product…

Brand…

Or maybe thoughts and interesting things that happened in your day.

The idea is that you will either get people who

– Adore you (customers)

– Despise you (who cares)

– Join you (network)

– Follow you (fans)

– Ignore you (already are)

And this got me thinking that there are ways to use your narcissistic powers for good and not evil.

You see, I agree with the guru’s point of view on this but with the caveat that the self-promotion needs to be interesting to your audience

Remember this formula, class:

Narcissistic Yet Entertaining > Just Narcissistic

Remember the principle I quoted yesterday from David Ogilvy, one of the greatest copywriters of all time: “Don’t bore people into buying your product. You can only interest them in buying it”

Professor Wes might give you a pop-quiz tomorrow.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

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