I was standing in line at a grocery store and started to look at magazines to pass the time.

As I paused at a particularly salacious magazine cover talking about Meghan Markel’s alleged “bube” job (”Well”, I mused to myself, “it looks like Harry has some cash to spend, after-all”), I caught an even more interesting magazine next to it.

It was a National Examiner issue and it had this headline dominating the front cover “New Movie 56 Years After Rawhide: Clint Eastwood, 91 Hollywood’s Last Legend” 

You have to realize, Clint Eastwood is one of the few celebrities that I genuinely respect (sorry Princess Meghan) .

How can I not?

Here’s a guy who was an actor, director, producer, songwriter, and designed his own line of golf clubs…

Hell, he was even was a mayor of a city in California at one point in time.

Imagine the level of mental toughness and Ottoman Bombard Cannon-sized ballz required to run a city full of Californians…

Anyway, Mr. Eastwood might be most famous for portraying tough gunslingers in spaghetti westerns but he has accomplished way more than just squinting and going “Pew Pew! Pew Pew! “with a prop gun in a movie studio.

It looks like the roots of his incredible work ethic came from a near death experience he had after a plane crash during his military service in the early 1950s.

But even before all that, Eastwood seems to have done the right things from an early age at the hands of Jack LaLanne, now considered to be one of the great legends of the fitness industry.

Jack Lalanne by the way, lived to be a very active 96 year old who could probably break off the arms of most gym Bros today (including myself) and use them as toothpicks

With this physical training pedigree in the background, Mr Eastwood still subjects himself to a program of sit-ups, push ups, and pull-ups even when he doesn’t feel like doing it. His diet is very clean as well.

People who’ve seen him recently describe him as moving like a graceful athlete.

Mr Eastwood is so disciplined that even though he is worth $375 million, he is still making movies.

That’s the thing about discipline–everybody knows of its benefits but few will actually put in the work.

As I was reading through Clint Eastwood’s story at the cashier line, I turn around and see a man behind me in his 70s, with a long white beard who is pushing a grocery cart. He seemed reliant on the support the cart was giving him.

I look at this guy, not much older (and perhaps even younger) than my father and certainly not older than the 91-year old Eastwood. I steal a glance at the food this fragile senior citizen laboriously puts on the conveyor belt.

I am not exaggerating, here are the food items this guy was buying to nourish his sagging, fragile body:

• 2 boxes of fig bars

• 3 loaves of white bread

• 1 tub of ice cream

• Cream cheese

• A ½ gallon of milk

•Eggs

…and of course, some nice sugary mother-forkin’ lemonade

Imagine if this guy had a cleaner diet and lifted weights.

He might not necessarily reach the heights of fame that Eastwood attained, but he’d be doing way better than he is now.

Same thing goes with business. A lot of startup founders don’t see marketing as a constant daily effort that they need to put in.

The dumber ones in this group think it’s not necessary.

The (slightly) smarter ones think it’s too hard. What these mediocre business owners don’t realize is that marketing really isn’t that hard to implement.

It’s not hard because a lot of the core processes have been validated since at LEAST the beginning of the 20th century, if not earlier.

The only challenge comes in knowing how to be comfortable enough in scientific problem solving to understand root causes that are holding your business back and make the necessary experiments.

A lot of these guys only started caring about marketing once sales start plummeting. Now, they’ve dug themselves into a hole where they are needy and desperate and willing to jump on to any fad they think will save them.

If they just took a page out of the book of Eastwood, they’d be in a more comfortable position to really think deeply about where they want to take their business.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

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