One of the biggest myths you’ll hear is that Internet marketing is the best form of marketing and everything else has gone the way of the tube man, you know, those inflatable man-shaped balloons that flail their arms around.

Imagine yours truly at 20 years old but with electrical fan up his butt.

Anyway, tube men (also known as air dancers) caught on among businesses in the 90’s as a simple, low cost, and pretty effective way to advertise.

But, as with all fads, a lot of bussiness were jumping on the tube man wagon just because “everybody else was doing it” .

These spastic 25-foot tall wacky ballons started to dominate skylines, annoy residents, and so started to disappear from strip malls due to city bans.

People assume that air dancers started to decrease in visibility because they weren’t good at getting customer attention.

On the contrary ,the downfall of the tubeman was because they were getting too much attention

But most marketers and business owners don’t consider the signifance of non-digital advertsing, like the tube-man. They think the Internet is all that matters.

Internet marketing is very dangerous to business owners and entrepreneurs because it s a swamp.

If you don’t know how to navigate it, you’ll die the quick death of being be eaten by alligators or the slow death of drowning in a quickbog.

Ken McCarthy , one of the founding fathers of Internet marketing, pointed out that this is because people just don’t understand the basics of sales psychology.

They failed to get a strong grasp of basic direct marketing principles and instead jumped into the dark Internet swamp without so much as a flashlight.

Look, Internet marketing is a vast field with lots of complexity.

The problem with most marketers (and the business owners who hire them) is that they have this obsession with tactics like open-rates, video sales letters, survey funnels, , clickbait, quiz funnels, etc.

But, as Mr. McCarthy points out, they miss the basic strategic picture illustrated in this formula:

Traffic + Conversion= Profits

He admonishes us that unless your thinking about getting customers to your site in a way that makes the most sense to that market (Traffic) and thinking deeply about how to turn mere visitors into higher-value customer (Conversions)…

You are wasting your time and not doing anything valuable at all.

Clearly, for a certain market, tube-men were a great way to generate traffic for a lot of local business.

The tube-man was successful (and still is, to an extent) despite the obsession with , hacks, swipes. funnels, open rates, and all the other tactics that amateur marketers online spend ungodly amounts on social media talking about.

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