The act of selling in the modern world is not natural to us.

Even though we live in a high-tech dystopia where Big Brother is watching us waddle to yoga class wearing cardigans & cashmere scarves and drinking lattes

But beneath the skinny jeans, a bestial, brutish Neanderthal lives within us all…

Sharpening his stone ax, ready to make war.

The way our inner caveman negotiates is like this:

Skrag the Slaughtermaster: “You have cattle. Gives us cattle.”

Bragg Bonebreaker: “No. No cattle for you.”

Skrag the Slaughtermaster: “Then you shall DIE! “

Commence gory duel 

When left to its own devices, this is how the human ego goes about getting what it wants.

But now, there are several layers of socialization and education that prevent you from doing that.

Sure, modern people have currency and exchange systems, but these are not natural.

In the current business environment, you must be subtle enough to not have your marketing messaging be a version of “BUY FROM ME! I HAVE THE BEST STUFF!”

People are so de-sensitized to this kind of over-hyped “caveman” marketing that you’ll repulse them

On the other hand, you can’t be so cowardly and tentative that it takes a 17-email ‘nurture sequence” before you find the testicular fortitude to actually sell something.

These little games come out of a fear of rejection. They are a waste of your time -and resources-and your prospect’s time.

The best direct marketing is like a romantic dance. There might be lots of graceful flourishes and coy eye contact, but you know there is going to be some good ol’ fashioned face-sucking at the end.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

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