Here at the Sublime Persuasion Porte, we witness with concern the increasing fragility of young people….

But will readily take advantage of it to enrich ourselves.

You can do the same.

I mean, look at the next generation of kids transitioning to the workforce.

Every other news story is about an athlete who drops out because they feel anxiety.

Recently, an Olympic gymnast performed poorly on the vault. She got her lowest score in a long time and so just quit and didn’t go to the finals.

This athlete was the team captain. She retreated from the arena in the middle of the competition without notifying her teammates. Keep in mind, these gymnasts didn’t have friends or family there to cheer them on. Evidently, the team was dumbfounded seeing their leader withdraw without so much as a word.

Her team ended up with silver, not gold, despite the fact that she was the number one ranked gymnast in the world.

Apparently, this star gymnast dropped out for mental health reasons.

Now, I don’t know the details behind these reasons and would rather not speculate.

But the worst part of all of this can be found on social media, with messages celebrating her for quitting under the excuse of “self-care”.

Can you imagine the uproar if Michael Jordan was like, “Coach, I missed that shot. I can’t play for the rest of the day. I just can’t right now, Okay!!! sniff 

This is the first generation of competitive athletes that grew up in the “there are no losers” generation.

A generation growing up in sad, sad houses with rooms full of “participation medals”.

A generation whose conception of fierce competition doesn’t extend beyond arguing with siblings about who gets the top bunk-bed.

So anytime they experienced a setback of any sort, they have a meltdown of apocalyptic proportions.

We have now normalized teaching our kids that it’s okay to quit and all they have to say to save face is “I’m stressed out.”.

They are taught to be victims.

They are indoctrinated about micro-aggressions and how words are violence.

The only exception, of course, is rioters burning down people’s homes and businesses in the summer of 2020.

That’s not violence, apparently.

What all this means is that now, more than ever, the future belongs to the mentally strong.

It belongs to business owners and leaders with enough grit to see things through, even when the going gets tough (e.g. rioters “peacefully” looting and burning down your business).

It belongs to people who can not only bounce back from failure but can learn and get stronger from setbacks.

That’s the beauty of process improvement in general and direct response marketing in particular.

Every setback, every failure is a weapon to the entrepreneur smart enough to wield it.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/