I need to level with you.

Growing up, I watched a lot of stand-up comedy. One of the comedians who had an influence on me was Jeff Foxworthy. Jeff’s claim to fame was his “You Might Be A Redneck ” jokes.

I can’t say I agree with everything he says but his style of down-to-earth humor is still insightful.

One of the things Jeff talks about was how ladies– since they’re complicated creatures– assume men are also complicated and always ask “I wonder what he’s really thinking.”

Here is what Jeff has to say:

“Ladies I will tell you what we are really thinking. We’re thinking, “I want a beer and I wanna see somethin’ nekkid.”

Truly profound…

Jeff also touches on similar points regarding what you will find in Men’s and Women’s magazines.

Women’s Magazine: “How To Get a Good Man,” “How to Get Rid Of a Bad Man,” “How To Turn A Bad Man Into A Good Man.”

Men’s Magazine: Pictures of nekkid women.

SaaS leaders make similar blunders when it comes to understanding their buyers.

A big mistake SaaS leaders make when marketing is making this assumption:

“Marketing Tactic X worked on me, therefore Marketing Tactic X will work on my target market.”

You don’t necessarily represent your target audience, so stop assuming and start testing.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

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