Imagine if you had ninja powers to control how buyers perceived your brand.

Far-fetched? Think again.

Companies like Apple are already doing it.

Apple’s so good at it, it makes the Teenage Mutant Ninja Turtles ugly-cry in their stale pizza.

Let’s take just one example: How Apple does it’s ninjutsu on television.

On Apple TV+, there are an average of 5 Apple products featured every 4 minutes.

A disproportionate rate of Apple products running on Apple-made series are shown in the middle of the screen–not the periphery.

It doesn’t allow villains in movies or shows to use Apple products. For example, they had a pedophile accused of murder use an Android in the show “Defending Jacob”.

I can only clap my hands in admiration at such a clever and ballzy strategy.

I can go on with the list of  subtle marketing trickery Apple uses–but you get the point.

Now a pretentious arm-chair marketing peasant might say, “Wes, surely customers see this blatant ninja trickery and are turned off by it. These tactics can’t really work.”

Don’t be so sure, peasant. Apple has been doing this for a looong time. You’re attributing a level of marketing sophistication to consumers that most of them don’t have. Besides, do you see Apple’s sales suffering from this strategy? I think not.

Apple isn’t doing this because their being evil ninjas. They’re just being smart business ninjas who are following an important principle.

This principle is to control the buyer experience from A to Z. There is not a single salesperson out there who doesn’t try to do this, by the way. Study any successful salesperson from the last 100 years of books on the subject and you will find they controlled the sales process as much as they could.

Savvy salespeople know it only takes one tiny distraction to kill a deal or lose attention.

Since marketing is sales multiplied by 100 , the effects of losing control/attention are 100x more disastrous.

Apple is mitigating this risk by going on the offensive.

Marketing peasants might not like Apple’s approach but at the end of the day, I bet Apple’s ninjutsu is stronger than peasant ninjutsu.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

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