Most businesses leave a whole lotta money on the table. This includes B2B SaaS companies where you really need every penny, especially when starting out.

The problem is this: Most entrepreneurs don’t do a follow up on prospects who say “no”.

They treat it as if they received a rejection letter from a college: Mutter a bit of profanity, shrug their shoulders, and move on.

Sales reps (and the entrepreneurs who hire them) seem to have this attitude regarding unconverted leads: “I wore my best dress shirt, cleaned my room, turned on the Zoom and gave my best demo, if he’s not gonna buy from THAT, why would I invest a whole bunch of time & money chasing after him?”.

Well, as the great Dan Kennedy points out repeatedly, the data shows the opposite to be the case.

With frequent (& smart ) follow up you will eventually turn a lot of the same people who said “no” the first time into paying customers.

The real question is one of execution. How do you follow up without being annoying?

I’m not going to go into the nuts-and-bolts here…

I need to reserve this competitive edge for my paying clients, after all…

But I will share this:

Your content needs to show the prospect that you’re a living breathing human who has something useful to say about the problems they’re going through.

Does this mean your emails need to be so “targeted” that you’re having sales reps spend 80% of their time sending 1:1 messages to different executives on LinkedIn?

Nope. Not an effective use of time or resources.

But it also doesn’t mean that you should ruin your reputation with robo-messaging that’s just sending out mass canned emails asking people for 30 minutes on the calendar.

With the right skill-stack and strategy, there’s a way to use low-cost email marketing to reel in previously uninterested prospects.

Get this right, and prospects will be chasing after you faster than a full-bladder Sonic the Hedge Hog sprinting to the bathroom.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/