Imagine you have a prospect who is curled asleep on a soft bed.

Then, all of a sudden, the prospect’s phone rings. .

“Is it a family member?” they wonder.

Nope. Some dude’s face your prospect doesn’t recognize pops on their phone wanting to talk.

It’s one of YOUR sales people cold FaceTiming the prospect to sell your SaaS platform.

Look, salespeople are seen as annoying, intrusive, pushy.

But it’s not their fault (usually). Most salespeople are victims of a system where there is extreme pressure to meet quotas.

A lot of time, that means doing things that aren’t very efficient and sometimes downright harmful to your organization’s reputation.

I’m not saying cold Facetiming won’t work. It will probably work as well as cold calling, cold emailng, and cold texting.

The tech might have changed but it’s really the same principle as knocking on prospect’s doors to sell steak knives.

What a waste of time.

You’ll get some sales but wouldn’t it better if you had a system that attracted qualified leads to you?

Wouldn’t you rather use your salespeople’s time to talk to prospects who’ve already raised their hands to learn more about your product?

I don’t know about you but I’d rather attract qualified leads than be a digital door-knocker.

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