The Best Way To Turn Bored ADHD Customers Into Obsessed Fans
The most successful entrepreneurs understand there’s money to be made in entertaining customers-even if the “product” itself is boring.
Lots of people laugh at this idea-but the sales results prove it.
To drive the point home further, let me share an interesting story about math, Star Wars, and a student with ADHD.
The University of Central Florida did a study on ADHD. Part of the study was having a young student-presumbly with ADHD–watch:
-A 10 minute video on math
And…
– 10 minutes of Star Wars footage
The kid would not stop swiveling in is chair while watching the10 minute math video. This kid was like a tornado on this chair. He was bored to death.
How was he while watching 10 minutes of Star Wars? Focused & still as a statue.
What’s the lesson for entrepreneurs in all this? Entertainment is the secret to getting attention.
Entertainment in your marketing, business, public persona, customer service, and any other part of your business that customers interact with. All of it should have an element of entertainment.
Does this mean to act like a clown? Not necessarily. Use good judgment & modulate your entertainment in a way your ideal customer would enjoy.
As for this study, there is nothing stopping educators from teaching “boring” subjects in storyform. That way, the material better sticks in the minds of students .
Teachers who do this tend to get the best results from their students.
You want to get the best results (i.e. repeated sales) from your customers? Focus less on churning out boring webinars and more on making your content entertaining.
P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.
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