Why Some People Dominate Their Niche With Pieces of Rope & Free Apps

It’s now 5 years that I’ve working in the Agile Product Develoment space.

In the span of these 5 years, I’ve used 6 different “Agile project management”tools across various IT enterprises.

Some of these include major tools like Jira, AzureDevOps, VersionOne, etc.

The best one? Trello.

A simple, task-tracking app that can give most startups everything they need at the “Free Plan” level.

This isn’t a plug for Trello. But it is a call for you to not make your work complicated.

Here’s another example:

John Carlton is one of the top direct marketers alive today. One of the niches he specializes in is the golf niche.

I remember John talking about how all the pro-golfers he knew had only a few tools.

It was the newbies that bought all the seqsy gear .

To better make his point, John asked a pro to use the worst club he could find. The club was was unraveling, warped, and melted on the backside.

The pro was still able to hit the golf ball straight and true. Carlton then challenged another pro to hit a ball with a piece of rope.

The pro tied a knot on the rope and hit the golf ball over a house.

The lesson from all this: Just because a tool is old or basic doesn’t mean you’ll produce rusty or shabby results.

Great results are associated with good strategic thinking and sharp skills.

Tools are a secondary consideration.

I’ll go a step further and say that, more often than not, a new tool means you are preoccupied with busy work.

Focus less on chasing the newest gadgets and gizmos and more on what processes you need to implement to solve the problems you’re trying to solve.

Your bank account will be grateful.

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