I was waiting in line at the grocery store checkout when I saw this book on the magazine rack : “Coloring Myth & Magic: Volume Two”

“ A coloring book for adults?” I wondered, “ What the hell is going on here?”

I turned the page of the coloring book and saw an ad for another product. Here’s the text of the ad:

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“Need more space to work through things? We’ve got you covered.” 

Sweatpants & Coffee

The Anxiety Blob Comfort and Encouragement Journal

Prompts and exercises for letting go of worry and finding inner peace

“Includes calming coloring pages” 

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What does this tell us? Lots of adults are spending money on coloring books designed to help them calm down.

And it’s no surprise to see why: 25.5 percent of Americans between the ages of 18 to 24 — that’s over 1 out of every 4 young Americans — said they had “seriously considered suicide in the past 30 days”, according to a recent study by the Centers for Disease Control and Prevention

I’m not going to go into the potential roots of this anxiety problem: Too much social media, the breakdown of families & communities, hormonal imbalances, etc.

I’m not a doctor and I don’t pretend to be one on the Internet.

But I will say that you as an entrepreneur have a higher likelihood of making more sales if you can find what’s causing your target market anxiety.

When you understand what your buyers fear, hate, and love-you’ll be in a better position to give them great service.

If your product solves a real problem for your buyers, it should help in removing at least some of their anxiety.

So make sure your marketing puts a spotlight on those anxieties.

I don’t say this to sound manipulative but rather to help you build a stronger relationship with your customers.

There’s nothing wrong with that. As a matter of fact, it’s a good idea.

Remember, a publisher is making lots of money selling coloring books to anxious people.

Clearly, the buyers of these books are finding some benefit.

So give the people what they want.

Is your product less beneficial to your target market than a coloring book?

I doubt it.

Or at least I hope not.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/