The British governor of colonial  India is sweltering in his office. He’s  sweating not just because it’s hot.

He’s sweating not just because he’s wearing English wool in the friggin’ Indian subcontinent.

No, our friendly British imperialist is sweating because he has a snake problem. 

His  British countrymen are trying to loot and ravish the country—but cobras keep getting in the way.

So, our enlightened Oxford-educated aristocrat has a brilliant idea. 

Pay a bounties to kill Cobras. “Brilliant, old chap!” his effeminate underlings tell him.

But here’s the problem:  Now the locals see a new business opportunity–cash for cobras.

So they proceed to breed cobras!

Now, the city of Delhi is swarmed with a flood of snakes.

The sweating doesn’t stop.

Founders fall into the same trap. They see a problem–whether it’s anemic lead generation, sluggish sales, buggy code, slow releases–and jump on a solution without understanding the problem

The result? Even less sales, more technical debt, more unhappy customers, etc.

I help founders understand the problems–and come up with a laser focused solution to solve it.

Risk-free. 

But I’m not cheap.

More to come for those who don’t want to get bitten by cobras…