There’s no way around it. If you want be a leader in your niche, you need to have principles–even if it pisses some people off

Substack–the subscription newsletter platform– is a good example for you to study.

At Substack, they don’t make moderation decisions based on public pressure–unlike social media platforms like Twitter, Facebook, Youtube, etc.

Years ago, Google came up with an axiom: “Don’t be evil”

But-let’s be honest–Google is evil.

But it looks like Substack is taking this axiom seriously–at least as I write this. Why?

Because Substack takes freedom of speech seriously. Even for content their leadership disagrees with. They understand principles come at a cost and that’s why they are growing

It’s a rare company that has integrity. Integrity isn’t just commendable—it can make you rich.

Here’s why: Nobody wants to work with– or buy from– a snake.

The fastest way to lose your business or kill your reputation is low integrity.

Nobody wants to work with you if they know you’ll just throw them under the bus or backstab them.

Most founders reading this, unfortunately, can’t help themselves. The pressure to submit to pressure/bad PR will mean they can never be leaders in their niche.

Avoid this trap and your true customers–the loyal buyers who pay who and ignore everyone else–will love you for it.

So tell me: What kind of self-censorship do you feel you need to do?