“Why are female startup founders held to different standards? Why are their male counterparts more able to get away with assertive & aggressive behavior? If a woman founder was aggressive & assertive, she’d be called a bytch.” 

Guys who are aggressive and assertive will still get negative pushback in a lot of cases. They usually get called a different set of slurs. “A#&hole” & “d&$k” are popular choices.

But I digress…

With that said, the esteemed Dan Kennedy–no friend of feminism— admits that women who are assertive tend to get more pushback in hierarchical environments like corporations .

But he points out that this is not the case in the entrepreneurial world. Kennedy mentions a friend of his–the late comedian Joan Rivers–as an example. Ms. Rivers was tough as nails but quite successful as a businesswoman.

But here’s the lesson in all this: If you want to be an entrepreneur, be yourself. Don’t worry about impressing the people who will never buy from you in the first place.

The only people whose opinion after that are your paying customers. As long as what you are saying resonates with them, it doesn’t matter what social media trolls think, what your peers at your incubator/accelerator think, what your spouse thinks, etc.

I have fun pissing off the haters and non-buyers. I don’t go out of my way to pick fights with these people but I certainly don’t let their opinions affect how I do business.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

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