This story teaches some important sales and marketing lessons.

The first and most obvious lesson: Actually demonstrate your skill/product. Nothing kills customer confidence more then going into a demo to show off your cool software….and not know what you’re doing.

Or discovering bugs in the product.

Or not be able to answer basic questions from the customer.

Here’s a quote from boxer, Ed Latimore, to bring this point home. Ed’s point here is related to trash-talking but it is still relevant to my overall point.  “If you bluff someone, you better have a good hand yourself because if they call you, you gotta show your cards. You ain’t gotta have the nuts, but if you bluff someone with trash and they call you, now everyone at the table knows your game ain’t shit. You just been talking.” 

Another lesson is to under promise and overdeliver. This gym bro hyped up what he was about to do-deadlift over 500lbs-and failed miserably. If he was a little bit more reserved–but still confident about being able to lift the weight–this whole situation would be less embarrassing for him.

The last sales and marketing lesson you can pull from this story is understand cause & effect.

This guy thought that drinking a pre-workout–which is just a bunch of caffeine in a can–would somehow give him the muscular strength to deadlift 505 pounds.

It doesn’t.

Understand the root cause of every outcome you want in business. Do this right and you won’t do wasteful, money-sucking mistakes.

P.S. Get the free book that shows you how to come up with the “big idea” that deliver big bucks to your bottom line: https∶//powerpersuasion.net/