You’re in the gym…killing yourself to lose that gut & build them muscles.

You see this massive “gym bro” curling 75 pound dumbbells –in each hand– for 30 reps.

His veins are popping. His sweat is splattering on the floor. He gives a great warcry with each repetition.

You are awed. You recall how you tried to lift weights half as heavy as this guy–only to end up & peeing yourself in the gym after sneezing.

You know this man. He’s a fitness influencer online. You wish you could be like him.

The problem? You’re friends with Mr. Muscle Man and you know a secret–he’s using steroids!

Experts estimate at least half of fitness influencers use steroids in secret.

Why does Mr. Muscle Man do this? Because he knows that although results come from hard training and a clean diet—-it’s the steroids that help him grow muscle faster and recover more quickly.

You tell him, “Bro, don’t you know that steroids can cause permanent infertility, increase the risk of heart attack, high cholesterol, high blood pressure, and liver damage?”

Muscle Man takes a rare break from admiring himself in the mirror to respond: “Can’t stop, wont stop, baby…. Folks follow me online because they see how JACKED I am….if I stop, my sales take a nosedive.”

You sigh and go back to your StairMaster routine.

I mention this story because I don’t want you to follow the “‘roided-up “ influencers of the startup world.

You want to grow? Then follow the tried and proven principles of performance marketing. If someone comes to you selling a tool or technique to grow your business–don’t just take what they say at face value.

Pay close attention to how THEY are making money and growing their business.

That’ll teach you much more about the true keys to their success than whatever product they’re pitching you.

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