If your income relies on making high-ticket deals, then you’re going to want read below.

My sole appeal to companies wishing to advertise their services/products is to look for the tales the results tell.

Entrepreneur’s who judge by their “tastes” rarely agree– on vendors or on projects.

But businesspeople who judge by results and who know the results, unite in one opinion about solid performance marketing .

Don’t feel like marketing is important in your sales cycle? Well, read this story and make up your own mind.

I heard an experienced sales trainer mention how he had a group of guys from a a major consulting firm meet him around 2 years ago. To protect their confidentiality, let’s call them the McChad Group. This group recently earned a $100 million fee by closing the sale on a big account.

Apparently, the McChad Group was full of Type-A, sophisticated personalities who were in the business of high-stakes, enterprise deals. These guys regularly meet with the CEO’s of Fortune 10 companies to pitch.

The McChad Group would win 1 out of 10 accounts.

You might not think that’s much but these deals are worth anywhere between 20 to 110 million dollars. Still, here you have guys who are perceived to be the best in the world with a 10% closing rate. And it’s not for lack of credential, either. No no one else pitches better, has more credibility , has more degrees from Harvard ,Yale Stanford, 20 years at McKinsey, etc.

And yet even these guys don’t have a reliable system for generating qualified leads and closing deals.

How do you do get these leads to come to you? Follow the advice of the world greatest living copywriter, Gary Bencivenga: “Advertising is MULTIPLIED salesmanship. A superstar direct response copywriter can close 1,000 or 100,000 clients AT ONCE!” 

To flesh this quote out a little more, most salespeople in other fields can close only one sale at a time and are generate revenue for their company accordingly.

What a skilled direct response copywriter-like Mr. Bencivenga- can do is use just words and images to close 1,000 sales or even 100,000 at once.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/