When I worked in sales cold calling people, one of our sales trainers admonished us not to “Tommy Boy” the sale .

He is referring to a rather instructive Chris Farley movie from the 1990s called-you guessed it-“Tommy Boy.”

Tommy Callahan is the son of a visionary car part factory owner-a wealthy businessman- who while at a wedding reception to marry a trophy wife, dies from a heart attack.

Long story short, the factory is now in danger from a competitor and the only way for Tommy to save the company his father founded is to go on the road and sell enough orders for brake pads and make the factory profitable.

The problem is that Tommy is an utter moron.

He gets a D+ in college and celebrates it as a win: “You know, a lot of people go to college for seven years”

Needless to say, the company execs are quite anxious about putting their fates in the pudgy hands of a doofus who took seven years to finish college.

Tommy has potential- he’s a really good storyteller. Nonetheless, his effectiveness as a salesman is hindered when he keeps saying stupid krap to prospects, like: “You can take a good look at a butcher’s ass by sticking your head up there, but wouldn’t you rather take his word for it?”

And accidentally lighting prospects’ desk on fire.

Things start looking bleak for Tommy Boy…

Until he learns to relax.

He stops seeming so needy, even as his factory’s fate is in jeopardy.

Once, he stops being so over excited, Tommy talks to people in a calm, casual, direct way and finally gets lots of sales.

Hell, he finally starts using his dead father’s script correctly: “I can get a good look at a T-bone by sticking my head up a bull’s ass, but I’d rather take a butcher’s word for it”

So yes, you have to chase people to some degree when you’re selling to them.

You need to email them and have a conversation with them. Canned content is not allowe.

But you do it in a way where you’re communicating this attitude: “ I have something very valuable that solves a problem that I think you have but I’m prepared to walk away at any moment if it’s not a good fit.”

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/

The act of selling in the modern world is not natural to us.

Even though we live in a high-tech dystopia where Big Brother is watching us waddle to yoga class wearing cardigans & cashmere scarves and drinking lattes

But beneath the skinny jeans, a bestial, brutish Neanderthal lives within us all…

Sharpening his stone ax, ready to make war.

The way our inner caveman negotiates is like this:

Skrag the Slaughtermaster: “You have cattle. Gives us cattle.”

Bragg Bonebreaker: “No. No cattle for you.”

Skrag the Slaughtermaster: “Then you shall DIE! “

Commence gory duel 

When left to its own devices, this is how the human ego goes about getting what it wants.

But now, there are several layers of socialization and education that prevent you from doing that.

Sure, modern people have currency and exchange systems, but these are not natural.

In the current business environment, you must be subtle enough to not have your marketing messaging be a version of “BUY FROM ME! I HAVE THE BEST STUFF!”

People are so de-sensitized to this kind of over-hyped “caveman” marketing that you’ll repulse them

On the other hand, you can’t be so cowardly and tentative that it takes a 17-email ‘nurture sequence” before you find the testicular fortitude to actually sell something.

These little games come out of a fear of rejection. They are a waste of your time -and resources-and your prospect’s time.

The best direct marketing is like a romantic dance. There might be lots of graceful flourishes and coy eye contact, but you know there is going to be some good ol’ fashioned face-sucking at the end.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/

If you’ve been reading my content for any length of time , you will probably have deduced that we here at the Sublime Persuasion Porte have a rather dim view of radical feminism.

Well, you have deduced correctly, Detective Dupine .

Here is some evidence recently presented at the Court of your Toxic Sales Sultan.

It’s a letter from a woman writing to Slate titled:

=======================================

Why Do Average-Looking Men Think They Have a Chance With Me?: Am I less hot than I think?

=========================================================

The upshot with the painfully tragic but unintentionally amusing letter is that this woman has been living the life of a seqsy strumpet for most of her adulthood.

She’s now in her mid-30’s and can’t seem to grasp why the kind of men she desires don’t see her as the smokin’ hot catch she thinks she is (her humble signature was “Too Sexy”).

It looks like, when she was younger, this village bicyc–[ REDACTED BY THE MOST HOLY INQUISITION] empowered woman was propositioned by a lot of handsome, probably rather successful dudes.

Now that she’s in her mid 30s (you’re only as old as you feel, granny), it seems like those leads have started to dry up and it’s just the average “nice guy” fellas who are showing any interest in her.

She has this problem despite apparently possessing a master’s degree, being in fantastic shape, and boasting an above-average IQ. She even posts thirst trap photos on-line (bikini and lingerie pics) as part of her lead generation strategy.

The advice given by the “experts” responding to her in the article is so bad that she is at risk of being completely alone for the rest of her life (pet dogs and cats don’t count, by the way).

Their advice: DuR, sHe needs tO mOAr AgGrEsSiveLy puRsue ThE mEn.

She might as well learn anger management from the Incredible Hulk

No worries, though, ol’ Uncle Wes has her back.

Here’s what I’d say she needs to do to become desirable again and it’s a fundamental marketing principle:

Sell what your market wants. 

Few (high-value) man care that she has a graduate degree.

Few (high-value) men care all that much about her IQ. Emotionally and social intelligence are more useful in this case, after all.

Sure, dudes would like the part about her being in good shape

But it sounds like she’s selling what they DON’T want.

Let me put it in a way she can understand: a Master’s Degree in Intersectional Gender Studies doesn’t make her personality (or “bubes”, since she cares so much about looks) any more appealing.

This principle, by the way, applies far beyond just the dating/relationships niche.

You have to sell people what they want. Otherwise, you’ll find your business’s growth stopped in its tracks.

You can either do some introspection and engage in some problem solving.

Or you can blame the patriarchy, toxic masculinity, the Taliban, or any other scapegoat external to your own rubbish decisions.

If you’re more of an introspective, problem-solving business person, I might be able to help you.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/

They are devising guile, 

And I (God) am devising guile. 

Deal gently with the disbelievers, give them respite for a while [Quran 86:15-17] 

With the consistency of birds flying and fish swimming, France is getting its butt kicked.

As certain governments roll back the so-called freedoms that they rolled out (turns out the vaccine wasn’t effective as Pfizer and Moderna advertised, what a shock), there is some delicious irony that can nourish us as we look at France.

You see, Muslim ladies in France who wore the face veil (the niqab) had to endure the French government not only mocking them but also legislating against them

So who would have ever imagined that the answer to these women’s prayers would come out of a lab in Wuhan, China?

Don’t get me wrong, the face veil is still illegal in France.

But now these ladies can get away with it. How so?

Although the niqab is still illegal in France, it’s also illegal to walk around certain places without a mask. So now the French government have well and truly fawked themselves— and not in a way that satisfies that country’s degenerate leaders, either.

Now, the niqab ban is not an enforceable law. And nobody today is shocked when they see someone’s face covered. We’ve seen it so many times, it’s completely normal.

A lot of Muslim women reading this either have (or know someone who has) used their headscarves to cover their faces to satisfy COVID mask mandates.

Here’s the lesson from all this. Stick to your values. Stick to your values regardless of what the chattering classes say.

When we consistently honor our core values we experience fulfillment, both personally and professionally.

When somebody sees you love what you do, that you know what you’re doing, that you have values, you have a purpose, they can’t help but be is attracted to you . It’s charismatic and that’s what makes you different than your competition.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/ 

One of the biggest myths you’ll hear is that Internet marketing is the best form of marketing and everything else has gone the way of the tube man, you know, those inflatable man-shaped balloons that flail their arms around.

Imagine yours truly at 20 years old but with electrical fan up his butt.

Anyway, tube men (also known as air dancers) caught on among businesses in the 90’s as a simple, low cost, and pretty effective way to advertise.

But, as with all fads, a lot of bussiness were jumping on the tube man wagon just because “everybody else was doing it” .

These spastic 25-foot tall wacky ballons started to dominate skylines, annoy residents, and so started to disappear from strip malls due to city bans.

People assume that air dancers started to decrease in visibility because they weren’t good at getting customer attention.

On the contrary ,the downfall of the tubeman was because they were getting too much attention

But most marketers and business owners don’t consider the signifance of non-digital advertsing, like the tube-man. They think the Internet is all that matters.

Internet marketing is very dangerous to business owners and entrepreneurs because it s a swamp.

If you don’t know how to navigate it, you’ll die the quick death of being be eaten by alligators or the slow death of drowning in a quickbog.

Ken McCarthy , one of the founding fathers of Internet marketing, pointed out that this is because people just don’t understand the basics of sales psychology.

They failed to get a strong grasp of basic direct marketing principles and instead jumped into the dark Internet swamp without so much as a flashlight.

Look, Internet marketing is a vast field with lots of complexity.

The problem with most marketers (and the business owners who hire them) is that they have this obsession with tactics like open-rates, video sales letters, survey funnels, , clickbait, quiz funnels, etc.

But, as Mr. McCarthy points out, they miss the basic strategic picture illustrated in this formula:

Traffic + Conversion= Profits

He admonishes us that unless your thinking about getting customers to your site in a way that makes the most sense to that market (Traffic) and thinking deeply about how to turn mere visitors into higher-value customer (Conversions)…

You are wasting your time and not doing anything valuable at all.

Clearly, for a certain market, tube-men were a great way to generate traffic for a lot of local business.

The tube-man was successful (and still is, to an extent) despite the obsession with , hacks, swipes. funnels, open rates, and all the other tactics that amateur marketers online spend ungodly amounts on social media talking about.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/ 

Let’s say you have two beautiful children, a boy and a girl. They are active, bright, and healthy.

And let’s say you and your spouse are busy. It’s a rainy day out, and they can’t go outside.

And let’s say, for an hour, you let them sit at the feet of world’s most popular daycare provider.

They flip through the channels. And you have your TV set to parental controls, so only children’s shows pop up.

What do they land on…..

PAW Patrol

Too Boring….

Sesame Street

Too much Elmo

SpongeBob Squarepants

Not enough Patrick

But then, they find something different.

The light from the screen flashes on their little faces as they stare wide-eyed.

The kids have stumbled upon a new cartoon from Denmark called John Dillermand .

This kids show is about John, a middle-aged man wearing a 1930’s swimsuit . Mr. Dillermand has a special ability.

It’s not flying, shooting laser beams from his eyes, or retractable metal claws from his hands.

Oh no…

John’s power is that his dong is so massive and flexible it can tame lions, fly like a helicopter, walk dogs, and decorate a Christmas tree.

The list is….long.

However, said crazy kebab has a mind of its own and often gets him in trouble.

The “Diller”in “Dillerman” is apparently Danish slang for “beenis” [This is my fresh-off-the-magic carpet Arabic pronunciation of the word].

The first episode was viewed by more than 250,000 children in days, according to Variety.

You have to realize how principles of salesmanship and marketing are being used in a show like this to fully understand whats going.

To do that, you must ask: What is the foundational core of marketing?

It sounds dark but it’s all about manipulating the psychology of the customer.

Manipulating his :

Anxieties

Resentments

Secret desires

We manipulate all sorts of inner states of the mind in order to overcome the buyer’s inertia, skepticism, complacency ,and unwillingness to take action.

Now, when marketing principles are used for good, it’s really about getting the customer to spend money on something in order to improve his life in some way.

Marketing at its worst however, tends to sell the customer the equivalent of a rotting, maggot-ridden carcass by talking about how organic the meat is.

The John Dillerman show is the latter. It’s trying to further seqsualize children by entertaining them (and their parents) into thinking it’s nothing but a charming and funny cartoon trying to teach kids to be comfortable in their bodies.

You’d think that no sane human being would show this to anyone, much less a child.

But we’ve gotten to this point and it’s time to wake up.

I suspect that it’s another incremental step towards normalizing degeneracy in general and pedophilia in particular.

My suspicion is based off of trends I’m seeing, not least of which was Netflix’s Cuties.

Nothing in media and marketing is unintentional.

If you want to triage the kind of content your kids consume, you need to understand marketing.

If you want to live a sufficiently financially comfortable life to spend more time with your kids so that it’s you raising them and not friggin’ John Dillermand, then you need a stable income.

And you get a stable income by growing your business.

You can grow your business by either chasing down buyers who, if they don’t reject you outright, will:

Waste your time with flakiness, hem & haw at your fees, only for you to find out that they’re also talking to 5 of your competitors this whole time

Or you can put systems in place where leads will come to you WANTING to work with you.

And the way to do that, Oh SaaS Sultans, is for promotions that will make your cash register ring.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/ 

I was standing in line at a grocery store and started to look at magazines to pass the time.

As I paused at a particularly salacious magazine cover talking about Meghan Markel’s alleged “bube” job (”Well”, I mused to myself, “it looks like Harry has some cash to spend, after-all”), I caught an even more interesting magazine next to it.

It was a National Examiner issue and it had this headline dominating the front cover “New Movie 56 Years After Rawhide: Clint Eastwood, 91 Hollywood’s Last Legend” 

You have to realize, Clint Eastwood is one of the few celebrities that I genuinely respect (sorry Princess Meghan) .

How can I not?

Here’s a guy who was an actor, director, producer, songwriter, and designed his own line of golf clubs…

Hell, he was even was a mayor of a city in California at one point in time.

Imagine the level of mental toughness and Ottoman Bombard Cannon-sized ballz required to run a city full of Californians…

Anyway, Mr. Eastwood might be most famous for portraying tough gunslingers in spaghetti westerns but he has accomplished way more than just squinting and going “Pew Pew! Pew Pew! “with a prop gun in a movie studio.

It looks like the roots of his incredible work ethic came from a near death experience he had after a plane crash during his military service in the early 1950s.

But even before all that, Eastwood seems to have done the right things from an early age at the hands of Jack LaLanne, now considered to be one of the great legends of the fitness industry.

Jack Lalanne by the way, lived to be a very active 96 year old who could probably break off the arms of most gym Bros today (including myself) and use them as toothpicks

With this physical training pedigree in the background, Mr Eastwood still subjects himself to a program of sit-ups, push ups, and pull-ups even when he doesn’t feel like doing it. His diet is very clean as well.

People who’ve seen him recently describe him as moving like a graceful athlete.

Mr Eastwood is so disciplined that even though he is worth $375 million, he is still making movies.

That’s the thing about discipline–everybody knows of its benefits but few will actually put in the work.

As I was reading through Clint Eastwood’s story at the cashier line, I turn around and see a man behind me in his 70s, with a long white beard who is pushing a grocery cart. He seemed reliant on the support the cart was giving him.

I look at this guy, not much older (and perhaps even younger) than my father and certainly not older than the 91-year old Eastwood. I steal a glance at the food this fragile senior citizen laboriously puts on the conveyor belt.

I am not exaggerating, here are the food items this guy was buying to nourish his sagging, fragile body:

• 2 boxes of fig bars

• 3 loaves of white bread

• 1 tub of ice cream

• Cream cheese

• A ½ gallon of milk

•Eggs

…and of course, some nice sugary mother-forkin’ lemonade

Imagine if this guy had a cleaner diet and lifted weights.

He might not necessarily reach the heights of fame that Eastwood attained, but he’d be doing way better than he is now.

Same thing goes with business. A lot of startup founders don’t see marketing as a constant daily effort that they need to put in.

The dumber ones in this group think it’s not necessary.

The (slightly) smarter ones think it’s too hard. What these mediocre business owners don’t realize is that marketing really isn’t that hard to implement.

It’s not hard because a lot of the core processes have been validated since at LEAST the beginning of the 20th century, if not earlier.

The only challenge comes in knowing how to be comfortable enough in scientific problem solving to understand root causes that are holding your business back and make the necessary experiments.

A lot of these guys only started caring about marketing once sales start plummeting. Now, they’ve dug themselves into a hole where they are needy and desperate and willing to jump on to any fad they think will save them.

If they just took a page out of the book of Eastwood, they’d be in a more comfortable position to really think deeply about where they want to take their business.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/ 

You have to play to win….but you also have to win to play 

-Michael Scott

The question of building rapport with prospects is a big one in sales

There is a perception that you can “friendly” your way into a customers wallet.

I call this the Michael Scott Method of Selling.

For those of you who don’t know, Michael Scott is a character from the show “The Office” (the US version) who is a regional sales manager of the Dunder Mifflin paper company.

He is a well-meaning but hugely incompetent leader who rose to his current position because of a highly-personal style of sales which focuses on rapport building.

Michael Scott’s deep-seated need to be loved by his employees leads them to walking all over him. He constantly overlooks violation of the rules committed by his supposed underlings, (e.g. one of them, the unhinged Dwight, committed arson in the office to test its emergency preparedness).

When he finally does decide to come around and lay down the law, Michael will be as coy about it as possible, going so far as to cry when he has to call out an employee for repeated insubordination.

There is an entire culture of “Michael Scott Selling” in the sales and marketing world, to the determent of everybody.

A “Michael Scott” salesman would try to find common ground by talking about something inane, like sports.

They might try to build rapport with something like this “So, John, I noticed on your profile that you like to go skydiving. I love skydiving lol! One time I was diving over somebody when I had a really full bladder…”

Look, I’m not saying that remembering peoples names, maintaining solid lower body posture while being animated in the upper body, repeating back to people what they said in summarized form to show that you understand, and showing some vulnerability are bad things.

They are not.

These are all things I learned from a Dale Carnegie course several years ago and there is a place for them.

You just can’t rely on these rapport-building skills as the basis of a high-stakes lead-generation or sales strategy.

it makes buyers uneasy as to why you feel the need to kiss their “azzes” so much.

Same principles can be carried over to marketing.

When I first started out as a fresh-eyed copywriter, my sales copy was so glib and “hypey”, your eyes would have rolled more than a teenage girl’s.

“Overly-friendly” sales copy has things like “You deserve this!” and tries way too hard to read your mind instead of conveying things like status and expertise.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/ 

Man, being a millennial sucks

Not only are you likely in crippling debt and less likely to own a home…

Your blood plasma is now being thirsted over by super wealthy baby boomers who want to enjoy another 30 years of listening to The Rolling Stones and bragging about how they had to walk to school through 5 miles of burning hot snow

I read a BBC article titled “The super rich are injecting blood from teenagers to gain ‘immortality’”

Apparently, these fabulously wealthy boomers are now pumping themselves with the blood of  youngsters in an attempt to prevent themselves from ageing.

You can’t make this stuff up…

But it shouldn’t all that surprising. After all, marketers have known for a long-time that buyers will be more likely to part with their money if an ad ties a product/service to one of the 3 Golden categories: Health, Wealth, and Relationships.

Don’t believe me?

We are probably exposed to around 3,500 ads a day.

The majority of these ads basically tell us” you suck, and if you don’t buy this product, you’re not going to be:

Rich enough,

Smart enough,

Seqsy enough,

The list goes on .

Among the most viral advertisements on YouTube is the now famous “Dove Real Beauty Sketches” which is all about how women are so much more beautiful than they think they are through this stunt with a police artist who’s sketching them.

The sketcher makes a picture of what they think they look like vs what a stranger thinks.

So, this stuff is powerful

But back to the Nosferatu Boomers…

Apparently, you have to have a lot of money if you want to be a middle-aged vampire: The procedure costed $8,000 ( in 2017 money, by the way) and ol’ Nosferatu is pumped up with two and a half litres of Kamboucha-flavored blood plasma taken from young people.

It takes a certain level of expertise to bite into these tasty veins of Health, Wealth, Relationships.

Luckily for you, I might have something to sharpen your fangs.

Go  here and get my free book on how to come up with profitable ideas and systems on demand: https∶//powerpersuasion.net/ 

The Narcissist’s Altruistic Actions

I’ve always been kind of fascinated by narcissists.

It’s almost magical how the self-love of these people can draw in an audience like moths to a fire.

The sad thing is that narcissists can’t control their outrageous self-infatuation because it serves as a crutch.

It’s like a painkiller that numbs the feeling of hurt that they had from a previous traumatic experience.

Nonetheless, these people are dangerous.

Imagine walking through a crowd: All those people going about their day, some glancing at you. Some are tall, some are short. Some are skinny, some are fa- [REDACTED BY THE MOST HOLY INQUISITION OF BODY POSITIVITY ]

A certain percentage of this diverse soup of humanity will be devilishly narcissistic.

Often, if you have these traits, you can harm people.

If I wasn’t such a recluse, I’d sit on a transatlantic Lufthansa flight jabbering on about myself while my exhausted German neighbor can only nod his head and go “Ja, Ja.”

Anyway, I got to thinking about some advice given by a LinkedIn guru who usually gives pretty decent information.

He was talking about how you need to promote yourself online every single day.

Whether its related your:

Product…

Brand…

Or maybe thoughts and interesting things that happened in your day.

The idea is that you will either get people who

– Adore you (customers)

– Despise you (who cares)

– Join you (network)

– Follow you (fans)

– Ignore you (already are)

And this got me thinking that there are ways to use your narcissistic powers for good and not evil.

You see, I agree with the guru’s point of view on this but with the caveat that the self-promotion needs to be interesting to your audience

Remember this formula, class:

Narcissistic Yet Entertaining > Just Narcissistic

Remember the principle I quoted yesterday from David Ogilvy, one of the greatest copywriters of all time: “Don’t bore people into buying your product. You can only interest them in buying it”

Professor Wes might give you a pop-quiz tomorrow.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/