Picture this: It’s the holiday season and someone you know sends you this complaint:

-Today, after I’d mailed my friend her Christmas gifts since we can’t see each other, she called me ranting because the gift I sent her dog only cost $5. According to her, that means I must not really care as her dog is her “baby”. I bought gifts for all 5 of her kids. 

Yes, this really happened. But I share this to make a specific point–which is that the psychology of ungrateful receivers of gifts is the same in business and marketing.

But first, a little context behind why gifts are so important in getting clients/customers.

You want to position yourself as “a welcome guest and not an uninvited pest”–if I can quote Dan Kennedy.

What this means is that you can get customers in one of two ways-either be a version of a door-to-door salesman (cold calling, cold emails, cold LinkedIn messaging, etc.) …

….Or you can attract people with some sort of lead-generation gift.

Generally, it’s better to attract clients instead of hunting for them. Otherwise, you’ll have to deal with people “slamming doors” in your face all the time. You’ll have an awful experience relying on cold calling and prospecting. It’s just better to position yourself as someone your prospects hope to hear from.

If you created your lead-gen gift well enough, your target customer will be appreciative and be open to hearing more of what you have to say.

But some prospects are freebie-seekers and tire-kickers. They will complain about the free gifts you give them–just like the lady in the above story is complaining about how her friend’s gift to her DOG isn’t good enough.

If you get customers like this—great. You now found a low-cost way to clearly see why you shouldn’t do business with them.

This advice is gift to you. Your welcome.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

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