Let’s say you’ve landed a big new client and want to impress him.

And let’s say that your client invited you and your family to come over to his house for dinner

And let’s say that you arrive in style: everybody in your family is dressed well , you bring lavish gifts , and give the nicest fake compliments to the hostess

But then, your kids start fighting with each other.

Shoving each other.

Dropping F-bombs.

Even casting doubt and aspersions on the other sibling’s ancestry.

What do you think is going through the mind of your client as he gazes upon your two whiny brats?

Cohesiveness matters, whether in personal matters or business.

Everyone understands the need for effective marketing. But what a lot of business leaders don’t get is that their messaging needs to be cohesive

The sales copy needs to be cohesive within itself. Emails shouldn’t contradict the sales page.

The marketing needs to be cohesive with messaging of the sales representatives. LinkedIn content can’t make your salespeople look like liars.

Founders who talk over each other in a pitch meeting with investors can’t work cohesively as a team. They’re definitely not getting money, I can tell you that!

So you have to make sure everything your customers see is cohesive. If not, your sales are dead in the water.

Easier said than done, of course. There are specific things you need to do to create a unified message that makes your market want to buy from you.

So cut it out with the canned crap spewed out by AI.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

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