You read of entrepreneurs hustling. But it’s hard to imagine how they can do so many things and still be successful. Here’s the hard truth: They aren’t that successful.

Look, you need to be aware of the entrepreneurial impulse to say “yes” to everything.

But the real secret to success is to make decisions about what not to do or what not to do now. Remember, it’s a lot easier to get into something than it is to get out of it.

A good way to help yourself make the right decisions is to frequently ask yourself: “What do I really want?”

Let’s take marketing as an example.

So, if you are a business owner, you’re probably looking to your marketing & sales people to bring in new customers.

You might want a new advertisement, a new sales page, a new website, etc. You have these expectations because you want new leads, clients, and customers.

A reasonable strategy–but also the wrong strategy.

What you should focus on more are the customers who you already have. You likely have all this money in your business sitting there–but you’re not even bothering to dip into it.

Why spend all the effort & money on getting new customers when you can get more business with existing customers? With current customers, you get a a lower cost per sale. They already know you and trust you.

These insights are hard to implement without a certain degree of experience and “professional distance”. Oftentimes, entrepreneurs are too close to their own product & processes to think about these things.

Luckily, I help businesses navigate these questions all the time so they never leave money on the table.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/