I recently looked into a book  by Laura Dodsworth -”A State of Fear: How the UK government weaponised fear during the Covid-19 pandemic”- which   takes a deeper dive and more critical view  of the British government’s strange response to COVID-19.

“A State of Fear” talks about  how a collection of unelected behavioral scientists – people trained in marketing psychology–shaped the UK’s response and weaponized fear against the British public.

Sounds far-fetched? Sounds like a conspiracy theory?  Well, Ms. Dodsworth  quotes The Scientific Pandemic Influenza Group on Behaviours report, which says : 

“A substantial number of people still do not feel sufficiently personally threatened; it could be that they are reassured by the low death rate in their demographic group, although levels of concern may be rising.”

So what do these behavioral scientists recommend?

“The perceived level of personal threat needs to be increased among those who are complacent, using hard-hitting emotional messaging.” 

Translation: These “Dark Side ” marketers are advising the  British government  to scare the krap out of the British public and make them more easy to control.

And here’s where I share a truth that might make you uncomfortable.

The truth is we–startup up founders, entrepreneurs, and the marketers who help them– are in the psychological manipulation  business.  

Obviously, we want to deliver real value in an ethical way.

But you need to understand that your prospects are complacent. They are in a state of inertia.

 Even if you have a product that gives them value– you’ll still need to “nudge” them to  take action. 

With that said, I do recommend reading Laura Dodsworth’s book to  better understand how people can use marketing psychology for evil. 

That way, you can use this knowledge for good.

You can get the book by  clicking the link below.

I don’t get paid diddly-squat  if you buy it or read it. 

I just want to share valuable information that can help you understand how to make more and faster sales 

You can get the book here: https∶//www.amazon.com/State-Fear-Government-Weaponised-COVID-19/dp/B095L3WHXZ