How can you tell if a marketing campaign is any good? Aside from the money it brings in, obviously…

The answer: Great marketing doesn’t “look” like marketing at all.

Instead, good marketing is conversational. Imagine I was sitting across the table with you over coffee. Imagine that during this coffee session, I was having a heartfelt discussion with you over a business opportunity. Imagine as if I was talking with you as a friend.

Now imagine if I came out you like an infomercial? You would find any excuse to end the conversation as soon as possible.

Most of marketing suqs because it tries to hard to sound like “marketing”. Some ads sound salesy because their writers don’t really understand psychology. Some ads try way to hard to be creative because their writers want to show off how clever they are. Some ads miss the mark because their writers are trying to copy the style of other writers–without any understanding of context, product, audience, etc. In one of these ways, nearly every serious advertising failure is a result of not understanding the purpose of marketing.

Such conditions call for going back to the basics of marketing & selling–not hiring interns so you can cut costs. A good performance marketer who has mastered the basics can other means cannot accomplish. And it is wrong to cling to mediocre ways when thousands of entrepreneurs know a way that is better.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

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