Every business needs superb marketing execution to grow . . . and 95% of marketing execution is copywriting (aka written advertising or ads). When it’s done right, you can go to sleep with double the sales AND a clear conscience.
But . . . hiring an advertising agency is a huge risk. Internet copywriters are unreliable and produce low-quality work. In addition, consumers are becoming increasingly more sophisticated (and hence more demanding) than ever before. According to imForza, 70–80% of users ignore sponsored search results, and about 72% of all online shopping carts are abandoned without producing a final sale (according to Red Signal).
If you don’t make the right choice in your advertising, you risk wasting marketing money in a post-COVID economy where every dollar HAS to count.
I write a winning copy and have been running the Power Persuasion agency since 2019.
My copywriting craft is so dialed in that a sales letter I wrote accomplished in two weeks what the dry analysis of an experienced former CIO took 2 years to attempt.
I have great portfolio of clients including the Boeing Company.
Having a dialed-in direct response copywriting solution is no longer optional. You need laser-focused copy that drives sales. You need copy that accomplishes in two weeks what an experienced CIO couldn’t accomplish in two years.
You need a Kaizen Copywriter.
When you work with me, you’ll experience:
As a former MBA consultant in the Seattle tech world, I have developed a deep understanding of linguistics and business storytelling that makes products “stick” in the minds of customers.
I’ve implemented the Lean Management System within Fortune 500 companies and know how to help a team or company solve its problems using the scientific method as popularized by the Toyota Production System (Kaizen).
My process involves rigorously and efficiently researching your product (and your competitor’s products) as if I were an end-user and conducting a deep dive of your customer’s desires and pain points.
I use this knowledge as the fertile soil to grow a narrative that helps customers see your product as the best solution to your problem.
After I conduct the research, I’ll write the sales page, video sales letter, email, FB ad—whatever necessary to serve your particular funnel.
This is when you start seeing the deluge of PayPal and Stripe payments flooding in.
If not, I use my Lean knowledge to very precisely test different methods to get you the results you’re looking for.
Look, the pandemic showed entrepreneurs how fragile small firms can be.
Don’t be one of the 14% of small businesses who fail because of poor marketing expertise.
