A European public health official looks you in the eye and says–with a straight face–that sugar is healthier than ham.

What would you do?

Me? I’d laugh in his face. But others–including smart business people you might know–will bow and say “Yes, master.”

Here’s the situation:

Europe’s Nutriscore—a nutritional rating system invented in France– wants you to believe that Nesquik is healthier than ham.

The main ingredient of Nesquik is sugar, by the way.

Yet the Eurocrates behind the Nutriscore system claim that 5g of fat in ham is ‘worse’ than 16.5g of sugar in a drink.

The only reason the “ low-fat” industry exists is because public health “experts” spread the lie that saturated fat is bad & demanded food companies reduce the fat in their products.

Now the West is more obese than ever.

Is it any wonder that people see public health as a pseudoscience? That’s why an increasing number of consumers sneer when they are told to “trust the experts”. They’re fed up with the “experts’” lies.

So expertise doesn’t cut it anymore when it comes to promoting yourself and making sales. You need trustworthiness as well. You need to build a relationship with the folks you’re selling to you.

So, go ahead and look out for the interests of your customers and you’ll win half the battle…

As for me, I’m off to have a turkey sandwich with mayo. I dare some skinny-fat French bureaucrat

to try and stop me.

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