Pierce The Noise-Cancelling Headphones of Your Buyer
I learned about a teenager who just wants to practice with his synthesizer.
Unfortunately for our young artist, these musical moments are when his stepmom wants his attention.
She slams doors, marches around in her loudest heels, drops heavy items, screams– you name it.
This stepmom from hell makes so much noise, her stepson can hear her through his noise cancelling headphones.
Think the stepson respects this woman or is interested in what she has to say? Nope.
Well, guess what? Your prospects are like this teenager.
A lot of founders come to me because they want the right kind of clients. They don’t want to waste time with buyers who don’t have the capital to do the kind of work they are charging for.
These founders want to make sure they are piercing through all the noise competitors are making and getting in front of the best buyers for a call.
If you want to do that, you’ll need to…
-Provide real insight regarding a part of their world that buyers care about…
-Do it an an entertaining way
-While selling….
–But not being obnoxious or aggressive about it
Easier said than done. If you want me to personal help you solve any of these problems, stay tuned. Changes on the way…