I recently was asked this question by someone trying to launch a SaaS startup:

I’m a software engineer, so marketing and advertising is more work than developing the actual software . The work of of developing ad strategies without a big budget just sucks. At least programming is enjoyable.” 

Here’s what I would say:

The best entrepreneurs, regardless of their industry, are obsessed about marketing.

They are super-focused on marketing until retirement or death.

And these are the people who suffer least from empty pipelines and uninterested buyers.

Successful entrepreneurs understand that your product can have all the technical bells & whistles in the world…

But all these features are meaningless if you fail in your marketing.

Dan Kennedy, one of the great direct marketing experts of our age, went so far as to say that marketing is the core of your business and everything else (e.g. your SaaS product) is a deliverable.

I’ll repeat that: The business that you are in, according to Dan Kennedy, is the marketing business. Your product (whether it’s an app, platform, whatever) is merely the deliverable.

Why? Because nothing happens in a business until a buyer is brought in the door.

So if you’re a SaaS entrepreneur, you don’t get to be a SaaS entrepreneur unless somebody decides to visit your website and try out your web app.

That’s just the cold reality.

But here’s some good news…

You don’t need a big budget to start marketing your business effectively.

But you do need to know what your doing, have a clear but flexible marketing strategy, and be willing to put in the work.

You can either take the time and learn the marketing arts on your own.

Or hire someone competent who can do a lot of the marketing for you.

Either way, you can’t afford to neglect attracting the right customers & filling your pipeline.

Otherwise, you are neglecting your business and are better off being an employee for someone else

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

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