When you were growing up, I bet you read about Seven Wonders of the World — these wonders were things humanity has created that are considered examples of our greatest feats.

Let’s be honest, though. You probably don’t give a pupe about the The Temple of Artemis at Ephesus.

What you do care about is making sales and getting a profitable return on your marketing.

So let me present to you the 7 Blunders of SaaS Marketing:

1.) The Wobbly Pyramid of Weak Market Research 

I remember seeing seeing data showing 50% of polled founders blamed the lack of product-market fit was the reason they failed.

These SaaS flounders built businesses without doing the necessary research into the customers they wanted to sell

Every business, SaaS or otherwise, needs to thoroughly research their prospects and competition.

You need to know everything about your prospects: what they read, what they watch, their loves, their hates, their buying behaviors, etc.

When you know your market, you can position your business for maximum sales.

When you don’t know your market, you’ve built a pyramid on quicksand.

2.) The Wilted Gardens of Untested Advertising 

Most businesses don’t spend enough time testing different promotions, ads, designs, and offers.

Let me quote the late John Caples, one of the greatest advertising minds in history, to drive the point home: “Test everything. Doubt everything. Be interested in theories, but don’t spend a large sum of money on a theory without spending a little money to test it first.”

But at the same time, you don’t want to go crazy and literally test every single thing. Tough to run a business like that.

Instead, test the major elements of your marketing.

What are major elements? Things like headlines, images, product positioning, pricing, etc.

What are trivial elements? Font type. Different shades of pink in the background.

In summary, test things in your business but don’t “major in the minor”.

‘Nuff said

3.) The Porta-Potty of Marketing Constipation 

Look, if a prospect signaled to you that they have an unmet need….

And if that prospect opted-in (e.g. signing up to your email list) to hear you talk about solving that unmet need…

Then you have their permission to do unlimited amount of follow-up as long as your content is relevant to that unmet need.

Remember, your prospect always has the option to click that unsubscribe button if they lose interest.

It’s so basic but too many SaaS companies are very infrequent in contacting their prospects.

Infrequent contact with qualified prospects is the worst kind of constipation.

Clear up that content blockage and make your flow regular again, pronto.

4.) The Statue of the Fake Marketing Guru 

Look, there’s nothing wrong with listening to the advice and experience of other people.

But be careful who you take information from.

If a coach, guru, or consultant shows up on your social media feed and promises to teach you “how to live your dream life from just your laptop”, he’s probably a fake marketing guru.

So stop wasting time with Tai Lopez’s “67 Steps To Become a Millionaire” and do something useful to grow your business.

5.) The Mausoleum of The Content Castrati 

Content is not king.

And I say this as a guy who produces a lot of content.

Content is a servant. What, then, is the king of marketing?

Sales, baby.

Too many SaaS leaders have been talked into “Give, give, give, and don’t expect anything in return”

Bad idea. Every piece of marketing content must have a call to action.

If you don’t have a clear offer in every promotion, your marketing will be castrated.

But your marketing doesn’t have to be a eunuch.

Always combine an offer with your content and your bank account will thank you for it.

So will your customers.

6.) The Colossus of Costly Branding 

If you are a SaaS founder reading this, you’re likely running a small to medium sized business.

You are not Coca-Cola. You are not Microsoft or Apple.

Your budget is limited-you don’t have the option to play around with millions of dollars of shareholder money.

Making a funny Super-Bowl commercial is not an option for you.

In addition, if you’re a startup, you’ll need to get profitable fast and quickly grow to survive.

I don’t know your specific situation, but you probably have around 2 years to grow after you raise seed money.

If you have investors, they expect a solid ROI on marketing spend.

So make sure your marketing budget is devoted to getting response from customers (sales, leads , and profits).

7.) The Broken Lighthouse of Unclear Instructions 

A common mistake in sales copy is presenting the prospect with a confusing offer.

The most common way to confuse the prospect is by giving them too many options to choose from in a single promotion.

Keep it simple. Your marketer might want to impress people with complex promotions but buyers want simplicity.

Don’t make buyers work hard to understand your promotions.

Alright, that’s all for now.

These are the 7 Blunders of the SaaS Marketing World

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

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