Marketing automation is like ice-cream.

It adds a certain ease & sweetness to life.

But the problem is that too much ice cream will kill you.

Same thing with automation-too much will kill your sales.

Look, it’s great that you have robots and AI to make previously tedious marketing tasks easy.

After all, we see some companies doing automation correctly and making lots of money.

The right places to automate are tasks that are repetitive, prone to human-error, or time-sensitive.

But many companies are doing automation wrong and they’re losing money.

How does this happen?

SaaS founders who don’t know what they’re doing (I call them “SaaS Flounders”) get talked into paying vendors for automation technology without putting much thought into how prospects will react.

Let me repeat, automation through AI or any other kind of technology isn’t a bad thing in itself.

But you can’t let canned AI messaging take the place of establishing a real, human relationship with prospects.

So, the top 3 things you can do to avoid losing sales with automation is to make sure you’re content (emails, LinkedIn posts, etc) has:

1.) Personality

2.) Empathy with your prospects

3.) A benefit to solve your prospects most urgent needs

A human has to write this content, whether you like it or not.

Either you can find the time to craft the content yourself or you can save hire an expert.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/