Let’s say you have two beautiful children, a boy and a girl. They are active, bright, and healthy.

And let’s say you and your spouse are busy. It’s a rainy day out, and they can’t go outside.

And let’s say, for an hour, you let them sit at the feet of world’s most popular daycare provider.

They flip through the channels. And you have your TV set to parental controls, so only children’s shows pop up.

What do they land on…..

PAW Patrol

Too Boring….

Sesame Street

Too much Elmo

SpongeBob Squarepants

Not enough Patrick

But then, they find something different.

The light from the screen flashes on their little faces as they stare wide-eyed.

The kids have stumbled upon a new cartoon from Denmark called John Dillermand .

This kids show is about John, a middle-aged man wearing a 1930’s swimsuit . Mr. Dillermand has a special ability.

It’s not flying, shooting laser beams from his eyes, or retractable metal claws from his hands.

Oh no…

John’s power is that his dong is so massive and flexible it can tame lions, fly like a helicopter, walk dogs, and decorate a Christmas tree.

The list is….long.

However, said crazy kebab has a mind of its own and often gets him in trouble.

The “Diller”in “Dillerman” is apparently Danish slang for “beenis” [This is my fresh-off-the-magic carpet Arabic pronunciation of the word].

The first episode was viewed by more than 250,000 children in days, according to Variety.

You have to realize how principles of salesmanship and marketing are being used in a show like this to fully understand whats going.

To do that, you must ask: What is the foundational core of marketing?

It sounds dark but it’s all about manipulating the psychology of the customer.

Manipulating his :

Anxieties

Resentments

Secret desires

We manipulate all sorts of inner states of the mind in order to overcome the buyer’s inertia, skepticism, complacency ,and unwillingness to take action.

Now, when marketing principles are used for good, it’s really about getting the customer to spend money on something in order to improve his life in some way.

Marketing at its worst however, tends to sell the customer the equivalent of a rotting, maggot-ridden carcass by talking about how organic the meat is.

The John Dillerman show is the latter. It’s trying to further seqsualize children by entertaining them (and their parents) into thinking it’s nothing but a charming and funny cartoon trying to teach kids to be comfortable in their bodies.

You’d think that no sane human being would show this to anyone, much less a child.

But we’ve gotten to this point and it’s time to wake up.

I suspect that it’s another incremental step towards normalizing degeneracy in general and pedophilia in particular.

My suspicion is based off of trends I’m seeing, not least of which was Netflix’s Cuties.

Nothing in media and marketing is unintentional.

If you want to triage the kind of content your kids consume, you need to understand marketing.

If you want to live a sufficiently financially comfortable life to spend more time with your kids so that it’s you raising them and not friggin’ John Dillermand, then you need a stable income.

And you get a stable income by growing your business.

You can grow your business by either chasing down buyers who, if they don’t reject you outright, will:

Waste your time with flakiness, hem & haw at your fees, only for you to find out that they’re also talking to 5 of your competitors this whole time

Or you can put systems in place where leads will come to you WANTING to work with you.

And the way to do that, Oh SaaS Sultans, is for promotions that will make your cash register ring.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

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