Let me show you how not to make bad business decisions. We don’t want anything to take the wind out of your sales, after all.

Stephanie Matto first gained fame by appearing on the  “90 Day Fiancé”  show. She also founded a X-rated subscription site called Unfiltrd.

Being the ambitious entrepreneur , Stephanie decided to launch a line of products.

So far, so good. But here’s where things get stinky.

Stephanie  decided to launch a business selling her jarred farts. Apparently, she “thought it’d be a hilarious publicity move that would get a lot of people’s attention.”

Well, Stephanie got more than just attention. She made over $200,000. 

“OK”, you might think, “It’s not a business I’d get into but if she’s making money, more power to her, I guess.”

Unfortunately, there are bloody hard logistics behind all this farting. Every business has some overhead, you know.

To keep up with demand, Stephanie had to squeeze out around 50 jars’ worth of farts weekly – and her devotion to customer service made her want to make these farts particularly pungent. This fart peddler would consume protein shakes &  big bowls of black bean soup to add some extra “punch” to her product.

But, alas, a dedication to excellence has its costs: Stephanie experienced gas pains so bad she thought she was having a heart attack. She’s had to stop the business.

There are lots of  lessons to take away from this story if regardless if you are a Fortune 500 CEO or a smell business owner but I’ll just share one lesson for now

Make sure your business is scalable

As a business owner, your #1 priority is to bring in new business and make current customers happy. Everything else should be delegated. So, for example, Stephanie could have outsourced the farting to a line-up of beautiful  IG models to satisfy the bizarre fetish of her customers. 

I mean, just because you are  a self-proclaimed “fartrepreneuer” doesn’t you mean you have to do all the farting yourself.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

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