I was close to giving Safeway my money.

It was late at night. I was far from home I found myself in a supermarket.

I was hungry and wanted to check out if they had any dairy-free protein powders I could take home.

After scanning the shelves for a few seconds, I found there was only one dairy-free option.

I let out a sigh of relief. That is, up until I looked at the ingredients list of the supposedly “dairy-free” protein shake –and found that it contained milk.

Not only did I not buy the product– I made a promise to myself to not buy any protein shakes from Safeway ever again.

Safeway lost my trust because I caught a brand on their shelves lying.

But I ‘m not the only guy who has had to deal with this. You’ve had to deal with it as well, whether it’s:

-A line of Hershey’s syrup that claims it’s full of calcium…. but the ingredients list actually says 0% calcium.

-A product that has “Made in China” written right under a prominently displayed American flag

-Kellogg, to cash in on swine flu fears in 2009, putting “Now Helps Support Your Child’s Immunity” across boxes of Rice Krispies cereal.

The list goes on….

As a consumer, you have to deal with lies, deception, bluffs, and all sorts of dishonest shenanigans every day. It’s especially frustrating when it leaks into a high-stakes B2B deal.

You’re probably getting lied to dozens of times during the day

Your prospects are experiencing the same thing.

There’s a lot to be said about how to navigate the skepticism of your buyers.

All I’ll say at this point is that your marketing promotions and sales presentations should make clear to the prospect that you don’t NEED them to buy.

Your product doesn’t do everything and is not for everyone.

Master this principle, and buyers will believe (and want to buy from) you more than any of your competitors.

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/