Let’s put it up to your decision—the question of which headline is more interesting.

But first—some context: COVID immunity is a hot topic in the health market right now. As a result, a bunch of headlines selling various types of supplements are talking non-stop about immunity. Below are two different headlines selling the same kind of immunity-boosting product.

A) “How to Boost Your Immune System by 1000%”

B.) “How Not To Drop Dead”

The second headline is what the great alternative health marketer, Carline Anglade Cole, created. Test these headlines out with your friends and family- and see what pulls more interest.

Here’s the lesson that you as an entrepreneur can learn from this little headline test. A lesson that goes beyond just headlines in advertising:

When everyone zigs, you zag. Look for opportunities to NOT follow the crowd. That way, your product can stand out. If you are just starting out as a startup founder, you’re probably advised to go look and see “what’s working now” (e.g. every headline talking about immunity) to better figure out what to do product development, sales, or marketing.

The problem with following “what’s working now” is you become a follower. Followers don’t stand out. Followers aren’t interesting. Followers don’t make as much as leaders, I’m sorry to say.

Real blockbuster breakthroughs come from entrepreneurs who have the ballz to try something different. Entrepreneurs who are OK to go against the herd.

Is that you?

P.S. My book shows business owners and entrepreneurs the exact steps for using creativity to make lots of money. It costs around $30 everywhere else, but if you join my daily email list by clicking the link below, you can have a digital copy for free.

Get it here: https∶//powerpersuasion.net/