Good SaaS marketing is like seduction.

 
If you follow some basic principles and show how  your product is genuinely valuable, then you’ll have success.

 
If you blindly follow tactics and bring nothing to the table, however, you are liable to be all sorts of cringe. . . .

This post will look at the seduction side of the coin.

Let’s take your standard pickup artist (PUA) as an example. We’ll call him Sebastian.

Like any other business, Sebastian has a target market.

 
In this case, his market consists of women unlucky enough to make the mistake of giving Sebastian any attention.

Now Sebastian fancies himself a serious student of the seductive arts.

To prepare for his new “venture,” he:

• Read The Game by Neil Strauss to get a solid foundation,
• Spent countless hours in PUA forums harvesting techniques related to talking to the ladies… 
• And borrowed money from his increasingly concerned mom to attend a Mastermind on seduction.

His physical presentation consists of “peacocking” and includes accessories like hats, scarves, watches, and skinny trousers.

 
Heck, he might copy Neil (PUA codename: “Style”) and shave his head and grow a goatee.

From his “learning,” Sebastian creates a list of discrete tactics and scripts that he feels will work for him (because they worked for the popular seduction gurus).
Here’s an example:

 
Sebastian: “Have you ever met someone who you just feel so comfortable around? You know, you really connected with them?”

Her: “I totally know what you mean!”

 
Sebastian: “Yeah . . . I’ve never met a person like that.” (slimy smirk)

Can these tactics work occasionally? Sure.

But more often than not, they are cringe.

The reason: these tactics and scripts are all that somebody like Sebastian can bring to the table.

Instead of doing the hard work to cultivate valuable masculine virtues within himself so he can better attract high-quality women—virtues like strength, courage, self-respect, and competence—he spends his time, money, and energy trying to “up his game” with courses from Ross Jeffries’s Elite Speed Seduction® Super-Stars Academy.

By the way, in case you make the mistake of thinking Ross Jeffries is some sort of master seducer, here is what the  late great marketing legend, Gary Halbert, had to say about  Jeffries:

“He couldn’t get laid in a Tijuana whore house.”

I’d go one step further and say that such people  can’t even score a platonic side hug.

Remember, principles and sound strategy will always beat tactics. In order to really grow your business, you need to provide value for your target market. But first, your  prospects  need to find you interesting.  If they don’t, they’ll just go to your competitors. How can you learn these principles?

 
Subscribe to my daily email list here: https://powerpersuasion.net/. 

This will get you a free digital version of my book, Business Baroque, where you will find the exact steps for using creativity to make lots of money.)

Test out the book’s methods and concepts in the context of your business and market.

There are no guarantees about anything. You’ll just have to put a little bit of skin in the game and experiment.